Common Industry Terms
Basic guidelines and specifications for designing Out-of-Home.
Great creative is a key component of a successful advertising campaign.
While placement, location and timing are all important, a great creative can often be the difference maker.
The specifications detailed here represent the standard/typical sizes. Due to structure variations and local municipal policy guidelines, sizes may vary by market or area. Please verify the final size and specifications with your Clear Channel Representative prior to the creation and production of any artwork.
Art Production Specifications
Billboards & Spectaculars
Variable Messaging System (VMS)